By Over the last several years, popular centralized social media platforms such as Facebook, Instagram and Twitter have experienced a rapid decline in overall user trust. This is due in part to the recent scrutiny that these platforms have received from consumers and regulators over the control of user data.
People have spoken up and the market, as a result, has begun displaying symptoms that we are ready for a fresh and innovative approach to social media which not only rewards users for participation but also protects user data.
By leveraging the groundbreaking payment innovations found within the blockchain industry, Ghost Talk utilises a decentralized payments platform to reward all users of its social media application by the use of its very own Smart Coin Token, Smart Wallet and of course Smart Contracts.
Global mobile marketing has seen rapid acceleration since the advent of smartphones entering the arena in 2010. In 2010 alone, global expenditure on mobile ads reached an outstanding $763 million. In eight years, this number rose to $138 billion in 2018.
Recent market research indicates that the mobile advertising industry will reach an astonishing 212 billion USD by as early as 2021 with the Asia Pacific (APAC) leading the charge. Back in February 2019, it revealed that APAC had driven 44% of ad growth in the mobile advertising industry. This new trend, of course, reveals fresh opportunities for advertisers who are interested in taking advantage of this growth, especially a company such a Ghost Talk who are based in South Korea as it presents an undeniable opportunity for them to capture the regional APAC market.
As opposed to all the traditional social media platforms which have taken the world by storm, Ghost Talk will reward users for their efforts in content creation, sharing of posts and other various, exciting and fun activities on the platform. These activities and the subsequent rewards that come along with them will be available to both the individual and the enterprise or small business. The rewards which users can earn are distributed using Smart Coins, XSCC’s blockchain token which users can store within their Smart Wallet.
Let’s break down the services currently on offer by Ghost Talk.
- A Peer-to-peer messaging service which automatically deletes messages, thus protecting user data.
- A Content creation platform featuring various content specific channels (aka public chat boards) which rewards users for the creation of new content channels which could include paid content, recommendations, corporate promotions and community activity.
- An enterprise promotion platform which gives corporations the power to efficiently promote their products and services, conduct effective marketing campaigns and of course, offer a corporate reward system to users promoting on their behalf.
Smart Coins are tradeable on any open cryptocurrency exchanges on which XSCC is listed. The Smart Coin is an ERC 20 coin. All validations for transactions carried out related to payments will take place upon the Ethereum blockchain. This is because using an ERC20 coin boasts the following benefits: transaction speed, a well-known and renowned consensus protocol and of course the connection to the Ethereum ecosystem.
As the current trend for mobile ad growth continues to blossom, along with the many challenges currently being faced by traditional, centralized social media platforms, Ghost Talk is the perfect offering to fill the current market gap by putting the power of content creation and branding directly into the hands of the user. Why should only advertisers and the platforms they advertise on be rewarded? With Ghost Talk’s social media offering and messaging service, the user is rewarded for their efforts in assisting with content distribution.
To read more about Ghost Talk be sure to review the full whitepaper for additional facts about Ghost Talk, the Smart Coin, use cases and the company’s roadmap.
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