By One of the most crucial steps in ensuring that cryptocurrency sees global dominance is to ensure that it sees mainstream publicity and one of the best ways to ensure this is to attach cryptocurrency to pop culture phenomena in order to promote it to the masses.
This has been done in the past through attachment to the sports industry via the sponsorship of sporting events such as a UFC fight that was sponsored by Litecoin in 2018. Now, the NBA is getting in on the action as it has been announced that the United States National Basketball Association (NBA) and its affiliated union — the National Basketball Players Association (NBPA) — have partnered with Dapper Labs to develop a new game.
Details About the NBA crypto Game
Dapper Labs are best known for their Cryptokitties game and this upcoming one will be a collectibles game as well called NBA Top Shot due to be released in early 2020.
According to the official press release, it will be a competitive game that is based on roster-building with crypto collectibles. This will work by players collective footage from live NBA games and then use that to build a competing roster for the game and these could also be used, held or traded as a collectible.
This new development taps into various industries including the crypto, basketball and gaming industries all at once.
“The NBA and its players are among the greatest heavyweights in global culture […] Through NBA Top Shot basketball fans can engage with their favorite players, teams, and each other in entirely new ways. We use the latest in blockchain technology to create assets and experiences that are guaranteed limited edition and authentic, not to mention portable and permanent in a way nothing digital has ever been before,” Roham Gharegozlou, the CEO of Dapper Labs.
It should also be kept in mind that Blockchain and crypto can see even more use in sports as counterfeit merchandise and memorabilia is a looming problem within the industry and technology such as this can tap into this market and help ensure authenticity for customers. This, coupled with the fact that there is a significant overlap between the gaming industry and those who are interested in crypto, we should see these various industries collaborate for a long time to come.
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