An international non-profit organization established in 2012 and a designated donation organization entitled by the Ministry of Strategy and Finance of Korea, is the philanthropic foundation behind the HOOXI campaign. Using the anticipated HOOXI mobile application, individuals can perform GHG reduction missions to collect mission points, which can be exchanged for WGP.

HOOXI Application

HOOXI App will track and aggregate individuals’ GHG reduction data, based on which W-Foundation will be allocated KOC (Korean Offset Credit) – carbon emission units traded in the Korean market. Through HOOXI campaign, financial incentives of KOC-based carbon trading will no longer remain as the sole domain of corporations and institutions and will be open to individuals.

W Green Pay

W Green Pay (“WGP”) is an ERC20-compliant token that operates on the Ethereum blockchain. The aim of W Green Pay is to increase the public’s participation in GHG (Greenhouse Gas) reduction. W Green Pay will provide the means of incentivizing the public for their GHG reduction efforts.

Mission

Following the Korean government’s pledge made at Copenhagen Accord in 2009, the country aims to reduce GHG emission by 37% by 2030.

To support the government’s GHG emission reduction efforts, W-Foundation will launch a mobile application called HOOXI App that monitors and rewards the effort of individuals and the public to reduce GHG emissions.