By Nestle, the Swiss food conglomerate and French retailer Carrefour recently started allowing customers access to product data via IBM’s Food Trust platform.
Both firms announced the news on Monday, stating that customers are able to track the Mousline line instant mashed potato from Nestle’s factory to Carrefour’s stores just by simply scanning a QR code on the packaging using a smartphone.
The nifty and innovative service provides product production dates, quality control parameters, storage times and locations of warehouses. Furthermore, consumers are even able to look up information about the farmers who supply the potatoes for the product and learn about how the puree is made.
This news marks the first time that Nestle has made use of a blockchain platform in order to share data with consumers, as per the announcement.
Vineet Khanna, Nestle’s SVP and global head of supply chain stated:
“We are using [blockchain] technology to bring more transparency to our products by providing accurate, trusted and impartial information. That will benefit the whole value chain, including retailers and consumers.”
Nestle has had its eyes on the use of blockchain technology since 2017 when it signed up with IBM Food Trust as one of its founding members. As reported by Coinbeat last year, Carrefour joined the platform last October.
Emmaneul Delerm, Carrefour’s blockchain program director at the time stated that the company had been working on its own blockchain platform for over a year before switching over to IBM’s platform.
Just last week, Albertons Companies, which is the world’s second-largest supermarket by sales, also joined the IBM Food Trust, with plans to launch a pilot which would track suppliers of romaine lettuce, which as reported by Coinbeat last year was linked to a serious outbreak of E-coli in the States.
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